Unless you have been living under a rock for the past few weeks, you know all about the Bowmar vs. Under Armour hunt deal. For those of you who have not read or heard or seen anything about it, feel free to google it. I am sure there are plenty of other articles/blogs and what not about it. This isn’t one of them. That being said, I hate that this is going on. I am sure there were errors in judgement on both sides, and both sides regret certain actions. But, the Bowmars will be alright (have you seen Sarah? And pretty sure Josh can throw trees after he up roots them) and Under Armour will still be selling gear and sending money to conservation. But there are 2 common themes that we can talk about from this; 1.) Anti-hunters and how we actually can deal with them and 2.) the public perception of hunters matters.